Agricultural Sales

If you are in the Agricultural Implement industry, Sales Academy has several resources to help increase your sales and improve your dealerships. These feature the INTERNATIONAL AGRICULTURE UNIVERSITY (AIU) and also include TWO MAJOR BOOKS and FIVE DIFFERENT DEVELOPMENT PROGRAMS -- one for manufacturers and four for dealerships -- plus TWO WHITE PAPERS.

Frank Lee's book, "P.A.S.S. C.A.L.F. -- 8 Behaviors of Sales Success in an Agricultural Dealership", is written in a down-to-earth style and focuses agricultural implement sales people on the 8 most effective sales behaviors. This is the only sales book on the market written specifically for Ag sales people. It is quickly becoming an industry standard. His second book, "Managing Iron Salespeople", gives Sales Managers valuable insight into managing salespeople in an Ag dealership.

For information on comprehensive, structured sales training for the agriculture industry, visit the
International Agriculture University (AIU)!